Hats

I took a picture of this very strange ad in Charlottenberg tonight:

So hüte translates to "hats." What struck me first is the giant cookie that the dude is wearing around his neck. They seem to be seasonal, I see them in displays with the traditional Oktoberfest clothing. But he seems to be otherwise fashionably dressed. I didn't even notice the gun until I started this post. 

I am 0% tempted to buy a hat from these people.